“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore
To paraphrase Mr. Moore business leaders can no longer afford to remain oblivion to the information at hand by simply locking it in big data centres. A recent survey commissioned by Dell and conducted by Competitive Edge Research Reports, shows that 41% of mid-market businesses have one or more big data projects already in place, with another 55% planning to start one in near future.
Big Data helps companies to quickly respond to opportunities and threats, improve efficiency, improve customer experience and gain competitive advantage.
Singularity Corporation can help you move from ‘gut feel’ to an analytics business culture. Our team of highly skilled data analyst and data scientists have helped many organisations to unlock the true potential of their in-house data or data they have access to. Our team can help you formulate a data collection strategy, sourcing data from Web, sales, customer contact centre, social media, mobile data. We can also help you capture, format, manipulate, store, and analyse this data and gain useful insight to increase revenues, get or retain customers, and improve operations.