AI-ML
Data Analytics
To paraphrase George Bernard Shaw, business leaders must look at what data is trying to tell us and act rather than merely react. Big data when analysed can help present business opportunities such as answering existing questions in existing businesses, answering new business questions in existing businesses and answering new questions in new businesses.
Business data is growing in volume, variety, velocity & complexity, Singularity Group can help you move from ‘gut feel’ to an analytics business culture. Our team of highly skilled data analyst and data scientists have helped many organisations to unlock the true potential of their in-house data or data they have access to.
We have helped many Small to Medium organisations to make better and more informed decisions about their business. Singularity Group's team of data consultants could help you with new data sources including social, sensors, location and video to improve your business performance.
Big Data for Social Media
You have a Social Media Marketing strategy, now what? Did you know world's largest social networks are storing massive amounts of never-before-analysed data that could reveal crucial information about consumers - from how people arrive at purchase decisions, to what services or goods they may need in the near future.
It’s one thing to have one million impressions on a YouTube video you posted, it’s another to understand why your brand is stimulating so much chatter. In order to harness the chatter and turn it into actionable information, companies need to start translating data from their social media presence.
Singularity Group can help you unlock this wealth of earned information through your social media marketing efforts and listening to what your customs, detractors and advocates are saying about your product and service. Our team of enthusiast digital specialist along with our data analyst and data scientists team can help you make sense of the conversation your customer and prospects are engaged in.
Big Data for Marketing
Many marketers would argue data has always been big, then why this Big Data? That is true, but think about the customer data businesses collected 20 years ago, point of sale transaction data, responses to direct mail campaigns, coupon redemption, etc. Then add this to the customer data collected today i.e. online purchase data, click-through rates, browsing behaviour, social media interactions, mobile device usage, geolocation data, etc. Honestly, there’s no comparison to what we had to what we currently have and to borrow an old phrase, "You ain’t seen nothin' yet."
Singularity Group's team of experienced marketing consultant, digital specialist, data analyst and data scientists can help you make sense of the past and help you make decision for your future.
By combining big data with an integrated marketing management strategy, organisations can make substantial impact in Customer engagement, increasing Customer retention and loyalty and learning and optimising their campaign performance.
Business Intelligence
What is Business Intelligence?
It is a set of tools and systems that can allow a company to gather, store, access and analyse corporate data to aid in decision-making. Generally these systems will illustrate intelligence in the areas of customer profiling, customer support, market research, market segmentation, product profitability, statistical analysis, and inventory and distribution analysis just to name a few.
Business Intelligence(BI) can help consolidate data collated from various sources in the company and helps analyse it at one place. Big Data is used most extensively today with business intelligence and analytics applications that support Hadoop.
Singularity Group's team of Data Analyst and Data scientist have worked on various BI tools such as SAP, Oracle, IBM, Microsoft, Information Builders, MicroStrategy and SAS.
Big Data Training
So, you are committed to Big Data and have planned out a pilot project, set aside a budget but then things come to a grinding halt, right skills aren't available. Industry recognises that there is a significant shortage of skilled professionals who can truly be called Data Scientists who can evaluate business needs and impact, write the algorithms and program platforms such as Hadoop.
Recent surveys of Large to medium organisation has revelled a shortage of nearly 1.5 million analytical expertise across North America, Europe and Australasia.
Singularity Group is taking some very positive steps towards helping IT community bridge this gap. In conjunction with our industry associates we have established a training centre offering learning solutions to Individuals, Institutions & Corporate Clients, we conduct courses in BigData Hadoop, BigData Analytics, Apache Cassandra, Apache Solr, NoSQL and Apache HBase Training.