Entrepreneurship

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Idea & Concept Clinic

" Most of what you hear about entrepreneurship is all wrong. Itʼs not magic; it is not mysterious; and it has nothing to do with genes. Itʼs a discipline and, like any discipline, it can be learned. " - Peter Drucke

Innovation and entrepreneurship drives productivity and global competitiveness. The majority of new jobs in modern economies are created by firms that are less than 5 years old. We believe a business is about the manifestation of Ideas, we workshop with you to understand is your Idea solving a problem customers have? Is the problem a "bleeding neck wound" meaning a real problem that they are willing to pay to solve? Can you build it economically? Can you sell it profitably? The goal is to achieve product/market fit via trial and error early on in the development of your product.

Singularity Group is focused on building the next generation of global entrepreneurs. We understand what it is to be a start-up and therefore we apply our consulting, creative, analytics experiences collectively and help accelerate your ideas and build your company by providing you with tools, advice, and networks to start and grow successful new companies, creating the jobs of tomorrow. In association with our global partners we have developed a suite of integrated, high quality educational programs to support entrepreneurs through the different stages of growing their businesses.

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Business Model Design

A business model helps you answer what value are you creating and how do you appropriate that value in simpler terms what do you do and how do you make money in doing those things. Deciding on what business model to employ depends on what exactly is your company's mission. A business model that works well for one company may not translate as well to another.

At Singularity Group we believe defining a business model for a company is a science and not art. We help businesses champion this and work with them and research various business models by applying various tools and methodologies that we have developed in-house to asses which of the following that is, manufacturing model, commision model, data model, merchant model, brokerage model, advertiser model, infomediary and affiliate models, manufacturer's direct model, subscription and utility models is appropriate for their business.


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Go-To-Market Strategy

A Go-to-market (GTM) strategy helps you answer 3 key questions, How will we create value? How will we capture value? How will we deliver value? Marketing strategy will help you define who the customers are and what they are being offered and GTM strategy will help you define how the company will win new customers and feed the sales pipeline, including the process to guide customer interactions, process to guide channels and connect with customers, interface between sales, customers and product development.

Singularity Group's core consulting team have worked for blue-chip organisations across Australia and South East Asia managing and leading sales, marketing and product development units. Our team of Sales, Marketing and Customer Management consultants can help you further your business goals by helping you define and execute your GTM strategy.

We can help you take a 360 degree approach customers buying journey that is customer problem recognition stage, Customer Information Search Stage, Customer Evaluating stage and purchase decision stage.

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Building and Managing a Team

Start-ups today know cash is king, so they constantly ask questions if each new hire is must and if yes then is it the best decision for the next dime they spent because a lot of financial investment is spent on Marketing efforts focused on to reach customers, partners. In early stages of their start-up entrepreneurs want to know whether to follow recruitment or a strategic talent sourcing path as finding talent has never been this harder. Singularity Group's team of human resource consultant can help you understand and coach on building a dedicated team that appreciates your vision and can clearly articulate your strategy and are committed as enthusiastically as you are to achieve that vision.

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Raising Money

As an entrepreneur, one needs to be well rounded with not only knowing everything about their market but they must also learn the financial planning basics that will help them build a realistic financial plan. A good financial plan will help identify how you source, spend and make money.

At Singularity Group we can help you outline a funding strategy couching you through the various types of funding i.e., bootstrapping to angel investment to seed funding and finally to venture capitalist. Our team of consultants work seamlessly together as one firm to serve our clients wherever they need us. We operate out of our offices in Australia, UK and India.